Published on 5/3/2022
Pure Signature showcased at the CRDC in Grasse — in the press
On 3 May 2022, the local magazine Grasse Mât’ published an article on the launch event for Pure Signature, held at Laurent-Emmanuel Briffaud’s CRDC (Grasse Centre for Cultural Research and Development), alongside Myriam Daumas, chair of the association.
This was an opportunity for the general public in Grasse to discover our independent brand and the vision of its founder, Frédéric Badie: to give both trainee perfumers and members of the public access to high-quality ingredients so they can indulge in the art of creating their own perfume. The article also highlights our online shop and its 12-ingredient creation sets — as well as a first: the sale of rose absolute to the general public.
As Director of Research and Development at Payan Bertrand, a Grasse-based company where he has worked for over two decades, Frédéric Badie has notably played a key role in bringing the rose back to the company — a career entirely dedicated to aroma and perfume, from Grasse to Indonesia, Bosnia and Italy.
Thank you to Grasse Mât’ for this wonderful meeting and this opportunity to share.