Frédéric Badie, developer at Payan Bertrand, has just created Pure Signature, a new brand offering a box of 100% Grasse ingredients to create your own fragrance. Addictive.
TWELVE INGREDIENTS TO SUIT YOUR MOOD
In these black and green boxes, christened "My Signature", 12 small bottles contain extracts to help the balanced formula evolve towards more musky, woody, spicy or vanilla formulas, and so on.
"Thanks to these natural blends, flagship products distilled or sourced at Payan Bertrand, you can create a fragrance to suit your tastes. Eight formulas are printed directly on the lid of the box. Dosage and preparation are simple: just follow the recipe and pour 100 drops of the desired blend into a 100ml bottle", explains Frédéric Badie, who created the formulas himself: some thirty are available on the Pure Signature website.
With these fun, creative gift sets, which can be topped up when one of the bottles is empty, Pure Signature is targeting two audiences: private individuals, who can be introduced to the mystery of natural fragrances, "connecting directly with the scents of plants. Anchored in the terroir of the Grasse region." And the niche perfumer, who "will be able to explore Payan Bertrand's range of 60 100% natural ingredients", explains Frédéric Badie.
OPEN HOUSE APRIL 30
"I'm proud of this immersion in pure natural extract. I want it to allow people to identify with the fields and discover the very Grasse know-how. I also want people to be able to identify with Grasse's symbolism: the flower without artifice", says Frédéric Badie, explaining the philosophy behind his latest brand, whose range of 80 products (perfumes, ambianceurs, absolutes du pays de Grasse, massage oils) will be officially launched on April 29.
The following day, Saturday April 30, Frédéric Badie will be holding an open day for the general public at 11, avenue Saint-Exupéry in Grasse.