PURE SIGNATURE: A NEW BRAND OF 100% NATURAL FRAGRANCES
Frédéric Badie, current R&D Director and perfumer of natural ingredients at Payan Bertrand, continues his quest to share his highly personal vision of perfumery and his relationship with the plant world in his novel "Tant que dansent les abeilles" ("As long as the bees are dancing"). He is opening up his signa- tures through an independent brand of 100% natural creations, featuring the ingredients he has been developing for Payan Bertrand for over twenty years. Immersion, do it yourself, a privileged connection with pure raw materials, responsible development, active purchasing and the Grasse region are the pillars of this new brand.
This new brand, supported by Eric and Vincent Proal, places 'signature ingredient' and Payan Bertrand know-how at the heart of the concept. Pure Signature connects niche perfumers to its universe, via its website, but also private individuals, thanks to an organ that will include some fifty Payan Bertrand signature ingredients classified by olfactory family, as well as three natural reconstitutions emblematic of perfumery: a rose, a jasmine and a neroli, but the concept is the tool. To guide all these enthusiasts, and provoke a connection to the ingredients, the brand will provide access to model formulas
with a maximum of 12 ingredients to create your own perfume or massage oil. The "drop" will be the standard by which individuals will be able to formulate and obtain an online label on the brand's website, at the end of each formulation. We've fine-tuned the process to ensure that the discovery of ingredients is immersive, and the creation of the perfume as successful as possible,
Pure Signature relies on the desire to create "beauty" through transparent, collaborative formulation.
PURE SIGNATURE: A NEW BRAND OF 100% NATURAL PERFUMES
After having given a very personal account of perfumery and its relationship with the plant world in his novel "Tant que dansent les abeilles", Frédéric Badie, current R&D Director and natural ingredients perfumer at Payan Bertrand, is continuing his efforts to share. He presents his creations through an independent brand of 100% natural creations that give pride of place to the ingredients he has been developing for Payan
Bertrand for over twenty years. Immersion, do it yourself, a privileged connection with the finest raw materials, respon-sible development, active buyer and the Grasse region are the pillars of this new brand
supported by Eric and Vincent Proal, which places the Payan Bertrand signature ingredient and know-how at the heart of the concept. Through its website, Pure Signature connects niche perfumers to its universe, but also private individuals, thanks to a perfume organ that will feature some fifty Payan Bertrand signature ingredients classified by olfactory family, as well as three natural recreations emblematic of perfumery: rose,
jasmine and neroli, but the concept is the tool. To guide all these perfume enthusiasts, and to stimulate the connection to the ingredients, the brand will provide access to model formulas including a maximum of 12 ingredients to create a perfume or a massage oil. The "drop" will be the standard that will allow the individual to formulate and obtain an online label on the brand's website at the end of each formulation. A support system has been perfected to ensure that the discovery of these ingredients is immersive and that the perfume creation process is as successful as possible. Pure Signature relies on the desire to create "beauty" through a transparent and collaborative formulation.